The Shack, a self-published book, became a bestseller. Yet, it is the exception rather than the rule. The author did a lot of things right in producing the book. He wrote from a deep passion and his own spiritual journey. He hit on unique marketing methods.

Should we copy his style or his methods. No. Should we seek out the underlying principles of his success. Definitely. He tapped into an audience’s need and spoke to it. It’s a lesson for each one of us.

Thanks for another great post. I’m always happy to point people to your blog for practical, insightful, and inspiring information.

Blessings,
Susan