If you build it, they will come.
I watched the movie. I saw the results. I felt certain the same thing would happen online. Certainly, if people could find a cornfield in the middle of nowhere and in finding it they would save a man from financial ruin then they could find my words on the world wide web.
Yea, not so much.
Before anything else, you need a plan.
My husband announced one day that we were going to take a family vacation. He set the date and went on about his business. The day arrived and we didn’t have bags packed or reservations made because – short of setting a date – we didn’t have a plan.
Starting a blog without a plan is a lot like announcing a vacation without setting a destination.
You need to know where you are going so you can create a plan that will get you there.
How do you define where you are going when it comes to your website?
The simple answer is to keep it simple. It is much easier to add to your website as you go than it is to go back and take away.
Answer These Questions
- Why do you want to blog?
- What will you blog about?
- Who do you want to read your content?
- Have you defined your brand?
It’s perfectly fine to “just want to write.” Build your website to meet those needs. If you are writing to get a certain message across or to build a business then you will want to think about these reasons as you build.
Keep in mind that you will need to be able to write on a daily basis about the topic or topics. You also want to make sure your themes flow together. Making a list will not only help you create content but will also help you build your website.
This can be tricky, but it is necessary. Take time to envision the ONE person that you know needs to read and will appreciate the words you enjoy. If it is your best friend, then use her as your basis for describing your perfect reader. Get specific – down to how she likes her coffee. Despite how it sounds (and feels) this will not limit your readers, but it will help you focus your website design.
If you are your brand, you still want to write out all the brand details. There are as many ways to define your brand as there are brands to define. The specific process you use is not as important as the follow through of which ever process you choose. Think of your brand definition as the foundation for what you are building. Without a solid foundation, the building will have issues.
You can build it. They will come. The key is to build something they want to see.
I haven’t yet figured out how all those strangers found that cornfield in the middle of nowhere. It’s not my job (or yours) to figure it out. Suspend your disbelief when it comes to movies, but invest in a plan when it comes to your own building dreams.