Matt Cutts declared guest blogging dead . . . and for all the right reasons. He states that if you are using guest blogging to gain links then you should probably stop because it turns into something more like spam than actual relationship building.
stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”
Cutts goes on to explain that there are still plenty of good reasons to guest blog, and they are the reasons that you should have used to justify writing for another site or letting others post on your site. It has to be about more than numbers.
Top Ways to Make Guest Blogging Work
1. Offer the readers an insight, viewpoint or voice that will help, encourage or expand the current information provided on the site. In other words, the post will provide the readers and visitors with a benefit. That has to be the first and most vital part of the content offered on a website if you want the visitors and readers to have faith in the words you create.
2. Support the mission of the website. Come into the guest blogging opportunity grow up the mission of the site – which means you will first have to take time to know the site and the creator or organization that hosts the site.
3. Skip the sales pitch and focus on giving. Guest blogging (when it is a success) is about others instead of self. Include a link in the bio (if allowed by the host) but keep the audience focused on the site where you are guesting.
Write words that matter. Seek connections that can be grown into relationships that can foster mutual opportunities and growth. More than anything make a point to be focused on being relentlessly helpful every chance you get.
Growing up a fan base, a following, or recognition as the go to expert in your niche begins with these steps. If you are relying on guest posts to make it happen then you will find that guest blogging really is dead.