If you don’t know who you’re talking to then you won’t know what to say.
I watched as two people in the meeting began talking about the technical components necessary to record the upcoming event. The manager of the facility smile and nodded – and I laughed on the inside because I knew that face. It was probably the same one I had. She didn’t have a clue what they were saying because they were speaking in a language she didn’t know.
When they finished, she was honest, “I don’t have any idea what you were talking about but I’ll get my tech guy with your tech guy and they can work it out.”
If you are trying to write technical content for someone that can’t check email, you will either need to adjust your language, change your content, or shift your target.
Marketing experts talk about knowing the demographic, geographic, and psychographic details of your perfect person so you know how to address that person. To make it simple – because that’s why you are here to get the simple tips for your blogging journey – take some time to define the personality and person of your one reader.
“But if I only write for one then I’ll never grow my base.”
I get it. I eve said it. But instead of thinking about this one person as the ONLY one, think of it like a pebble you drop into a still pond. It’s only one pebble, but when you drop it in there will be ripples that move out across the entire pond. Your one perfect person is the pebble in your potential reader pond.
Define the Who of Your Blog
Where is she from?
What does she do?
What else does she read?
Tell me about her family.
What are her values?
What is her favorite movie?
What is her top likes?
What are her top dislikes?
Where are her loyalties?
What does she do on the weekend or when she has free time?
It may seem like a lot, but the better you “know” your one the more you will be able to write specifically for her. When you take the time to define your who of your blog then you will be positioned to make blogging simple.
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